Vision and Mission of Japan Airline Group Essay

Vision and Mission of Japan Airline Group - Essay Example It embraces complying with environmental laws and regulations, promoting efficient use of energy and resources, waste reduction and recycling, selecting environment-friendly products, and social contributions. The Japan Airlines Group Code of Conduct clearly articulates the values that the company pursues with regard to different aspects of its business activities. On the other hand, the group’s vision statement, although stating how the company sees its development and emphasizing global expansion, specifics of the supporting industry, and focus on differentiation, would benefit from more precise and quantifiable approach to what the Japan Airlines want to become. For instance, their vision statement may be â€Å"to become the world leading company in terms of safety† or â€Å"#1 Airline in the flights within Asian region†. The mission statement of the JAL Group is as follows: â€Å"Proud to be the largest domestic network in the industry, we bring peoples, their cultures and their hearts closer together, contributing to peace and prosperity in Japan and beyond. All this is predicated on a relentless commitment to flight safety. We strive to become a world-class air transportation group, one that is consistently chosen by our customers, and maximizes corporate value in pursuit of our fundamental policy of sharing the value we create with all our stakeholders. The JAL Group now is spreading new wings of trust, preparing for a renewed push forward† (Annual Report 2005, retrieved April 12, 2006). Overall, the mission statement of the Japan Airline Group can be assessed very positively. It reflects the company’s philosophy and its self-concept, clearly indicates what products and markets the company offers, how it sees its role in the society and what are the factors contributing to its success and growth.